SPRING!

Is Spring the most creative time of year? The birds and the bees seem to think so. Maybe the paradox of being increasingly online is that we're also consciously reconnecting with the seasons (see Accenture's 'social rewilding'). Maybe it's an opportunity for perfume brands to go Morris dancing and fashion designers to start using runes. Maybe we're overthinking it and it's just time to go outside and soak up some much-needed sun. Welcome to Wild Ideas, the Spring Equinox edition!

VORSPRUNG!

Has an ad has ever captured that feeling of those first days of sunshine after the long winter as well as this, from German DIY brand Hornbach?

https://www.youtube.com/watch?v=9NK7t4HM2W8

Well worth a watch if you're feeling your inner child stirring. More here.

7-Up's creative springtime.

Way back in the late 1960s, 7-Up had a perfect positioning 'the Un-Cola' and a series of completely wigged out and utterly lovely posters too.

Very Spring-like - loads (and loads) more here. (Thanks to Mark Denton via LinkedIn).

Hockney knows.

Another throwback to 2021, when David Hockney reminded us that neither Brexit nor COVID could spoil a beautiful day (although the climate crisis still might).

Bringing Spring to the city.

Stockholm's Skansen is the world's oldest open-air museum. To attract visitors to its annual Spring fair, they created billboards and posters around the city using real leaves and petals from local plants.

Why take a picture of Spring flowers when they already do such a good job of promoting themselves?

Saying the quiet part out loud.

Let's be honest, Spring is really just about plants having it off with each other. With sexually-transmitted diseases rising fastest among over 65s, relationships charity Relate really leaned into this idea with a sexual health campaign based on older people's other favourite pastime.

Under the guise of the Hornicultural Society, free condoms were distributed via garden centres in these sleazy seed packets. (Trust the British to lower the tone).

For some, an opportunity to sell a visit to the garden centre and a pint in the sunshine. For others, a moment of spiritual reconnection with the seasonal cycles, as experienced by our ancestors since time immemorial. For us, a chance to put together some of our favourite Spring-inspired Wild Ideas and share them with you.