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WILD IDEAS
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SPRING!
Is Spring the most creative time of year? The birds and the bees seem to think so. Maybe the paradox of being increasingly online is that we're also consciously reconnecting with the seasons (see Accenture's 'social rewilding' ). Maybe it's an opportunity for perfume brands to go Morris dancing and fashion designers to start using runes. Maybe we're overthinking it and it's just time to go outside and soak up some much-needed sun. Welcome to Wild Ideas, the Spring Equinox ed
reuben314
5 days ago2 min read
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